The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience from startups to a top global technology company , The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
The Modern Marketers Challenge.
Book Review: The Agile Marketer by Roland Smart
Marketing and the Role of Automation. The Rise of Agile. A Snapshot of Leading Methods. Lean Meets Agile.
Agile Marketing in Russia
Key Considerations. Common Objections.
Written by a product-oriented marketer at the cutting-edge of innovation, The Agile Marketer connects the dots between the often bewildering array of new technologies and how marketers can use them and the data they generate to partner with chief product officers to innovate, drive business, and secure competitive advantage. Richly detailed stories illustrate how real companies across a broad range of industries are working to modernize their marketing and taking customer insights to the next level to disrupt established business models.
Teaching Agile Marketing in Russia
These examples bring the possibilities to life, inspiring readers to envision how they can integrate adaptive approaches into their marketing effort. Readers will learn: - A practical and concise guide to key Agile methodologies, how they apply to marketing, and how to choose which ones might best suit their needs - How to respond to naysayers' concerns Is Agile scalable? Won't it be disruptive? How can we plan or budget with it?
Step up to your rightful role as steward of the customer experience. Modernize your approach.
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The Agile Marketer will show you how to dial into customer expectations and desires, fuel product innovation, and secure sustainable competitive advantage. Neem contact met mij op over Events Sprekers Incompany. Welkom terug. Uw account.
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